Mobis India Launches Nationwide 2026 Awareness Drive Against Counterfeit Auto Parts

New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has launched its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” to increase awareness among customers about the importance of choosing genuine automotive parts and accessories.

Following the successful rollout of the campaign in 2024 and 2025, the initiative has effectively connected with customers and a wide range of stakeholders. It generated strong awareness regarding the significance of selecting genuine parts. Taking the campaign forward in 2026, the current phase has been designed to be more engaging and wide-reaching, with enhanced focus on digital channels, service touchpoints, and the broader automotive ecosystem. The aim is to deepen customer understanding and reinforce the practice of choosing Hyundai Genuine Parts, helping customers make informed decisions during every vehicle service and repair interaction.

Customer safety and trust continue to remain top priorities for the company. Well-informed customers are better positioned to make sound decisions and avoid the risks commonly associated with counterfeit vehicle parts.

Aware customers contribute significantly to safer journeys and stronger long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered in accordance with the standards and specifications of Hyundai Motor Group and are developed to meet original manufacturing standards. These parts offer Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness initiative, the company aims to strengthen customer confidence and encourage the consistent selection of Hyundai Genuine Parts.

Sharing his thoughts on the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) said that the initiative reflects the company’s continued commitment to customer safety, while trust remains a key pillar of Mobis India’s vision. He further highlighted that the campaign is designed to educate Hyundai vehicle owners about the risks associated with counterfeit parts while reinforcing the long-term benefits of choosing Hyundai Genuine Parts.

He further added that Mobis ensures all genuine parts undergo stringent quality testing processes to deliver durability, safety, and accurate compatibility with Hyundai vehicles. He encouraged customers to remain vigilant and always verify the authenticity of parts to ensure dependable vehicle performance and complete peace of mind.

About Mobis India

Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., based in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the goal of becoming a leader in the smart mobility era. Through its expertise in three modular automotive components—chassis, cockpit, and front-end systems—Mobis India works to make driving safer and easier while offering service parts solutions that effectively meet customer requirements.

Mobis India supplies after-sales parts and accessories through its network of Hyundai Authorized Dealers and authorized distributors throughout PAN India.

The strength of Mobis India’s after-sales parts business lies in the seamless integration of its forward and backward supply chain solutions, vendor base, pan-India dealer and distributor network, and end customers. Leveraging its global expertise, the company has upgraded its dealer and distributor network into a highly efficient and sustainable ecosystem aimed at delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.