“Eternal Runway” to Take Center Stage in Dubai – Emirates Holding Group & MOVe Present an Iconic Fashion Event

Emirates Holding Group, in partnership with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle arm of Rose Merc Ltd. India, is set to unveil Eternal Runway—a luxurious fashion showcase making its grand debut under the Emirates Luxury Show banner. The event will be held on 4th July 2025 at the Marriott Al Jaddaf, Dubai.

As the flagship property of Emirates Holding Group’s Events Division, the Emirates Luxury Show is known for curating high-end experiences. The introduction of Eternal Runway adds a fresh chapter to this legacy, cementing Dubai’s growing stature as a global fashion capital.

Bridging Borders Through Fashion
Developed by MOVe, Eternal Runway is designed to connect Indian fashion creativity with the Middle East’s thriving luxury market. The event will showcase a mix of top-tier international designers and promising Indian talent to an audience of buyers, fashion editors, influencers, and key industry players from the GCC and abroad.

Creative Leadership and Show Highlights

A team of seasoned professionals will lead the production:

Emirates Holding Group will produce and curate the show through its Emirates Luxury Show platform.
Veteran fashion director Shakir Shaikh will bring his signature expertise to the runway experience.
Among the confirmed names, renowned designer Ken Ferns will debut a new collection tailored for the Middle Eastern audience. Also joining are Shavan Kumar and Sam, the creative mind behind Mirror of Magazine, with a unique denim collection being unveiled in Dubai for the first time.

Celebrity showstoppers expected to walk the runway include Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Talks with additional designers and global influencers are currently ongoing.

A Global Showcase in Motion

Following its Dubai debut, Eternal Runway will tour across key cities in the Middle East and Europe:

Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)

Fostering Future Fashion Talent
To further contribute to the region’s creative ecosystem, Emirates Holding and MOVe will launch a Model Training & Grooming Academy in Dubai. The academy will serve as a platform for aspiring models to build careers with professional training and international exposure.

Leadership Reflections

Hanif Shaikh, Founder & Chairman of Emirates Holding Group, stated:

“Eternal Runway is more than a fashion event—it’s a global platform for artistic expression and cultural dialogue. We’re proud to give both emerging and established designers a world-class stage.”

Sudhir Padiyar, Founder of MOVe, said:

“Launching this in Dubai fulfills a long-held vision. With backing from Rose Merc Ltd. and Emirates Holding, we’re offering Indian talent a powerful opportunity to shine globally. The enthusiasm for our debut has been truly energizing.”

Vaishali Parkar Kumar, Executive Director, Rose Merc Ltd., added:

“This collaboration marks a milestone in our expansion across the GCC. Eternal Runway reflects our core values: elegance, innovation, and meaningful cultural engagement.”

About Emirates Holding Group

Based in the UAE and part of the Rose Merc Ltd Group, Emirates Holding Group is a leader in fashion, lifestyle, and real estate. Its signature platform, the Emirates Luxury Show, blends regional sophistication with international creativity.

About MOVe (Moda Orama Ventures Pvt. Ltd.)

As the fashion-focused division of Rose Merc Ltd., MOVe specializes in global fashion initiatives, IP creation, and nurturing emerging talent through curated, cross-border ventures.

Also Announced: Emirates Real Estate Awards 2025 – Honoring Progress and Innovation Across Two Nations

Taking place the same evening—4th July 2025 at Marriott Al Jaddaf—the Emirates Real Estate Awards 2025 will celebrate leadership and innovation across India and the UAE’s property sectors. The event is organized by Emirates Holding and Rose Merc Ltd., with support from Global Shadow, Property Coverage, and Khaleej Times.

Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)

To add to the celebration, a high-profile celebrity fashion segment will highlight the synergy between real estate excellence and fashion flair.

Award Categories Include:

• Developer of the Year

• Top Residential/Commercial Project

• Excellence in Green Development

• Real Estate Visionary Award

• Women Leaders in Real Estate
  …and more

Nominate | Collaborate | Be Seen

Press Briefing & Model Auditions Held at Media City – 25th May 2025

The official press launch and auditions for Eternal Runway and the Emirates Real Estate Awards were successfully hosted at The Agenda, Media City. Led by Sherif Thomas and the dynamic Fashion Factor team, with support from Elena Postachi, the event drew attention from the media, aspiring models, and industry experts.

H.H. Sheikha Aisha bint Saud Al Qasimi honored the event with her presence and praised the team for their visionary efforts. She will also be attending as a chief guest at both main events on 4th July 2025 at the Marriott Al Jaddaf, Dubai.

https://www.emiratesluxuryhub.com